Latest News
ChatGPT still not meeting European data accuracy standards
eSafety and foreign regulators to sync content bans and oversight schemes
Automic CIO scratches itch for weekly security improvements
Home Affairs' ICT modernisation needs backed by another review
UniSuper's Google cloud deletion traced to "blank parameter" in setup
marketing
Optus loses its head of analytics
Taking a break.
Jun 22 2022 6:50AM
Kmart Australia stands up consent-as-a-service platform
Creates a central view of customer consent data.
May 16 2022 12:55PM
Partner Content
Promoted Content
Adobe Workfront delivers compelling gains for CMOs
Marketing system of record.
Apr 13 2022 12:23PM
Salesforce posts upbeat results on hybrid work boost
With Slack growth also exceeding expectations.
Mar 2 2022 11:50AM
Navitas targets personalisation in its university pathways program
Podcast: Builds on tech stack.
Aug 30 2021 6:46AM
Promoted Content
How your trusted logo stops cyber-scammers in their tracks
It’s not every day that straightening your cybersecurity posture boosts your marketing function.
Aug 16 2021 5:30PM
Endeavour Group builds an AI-powered personalisation engine
As Woolies' drinks breakaway chases customer experience and revenue uplift.
May 27 2021 10:30AM
Telstra treads fine line when sending - or suppressing - marketing messages
But says tech deployed under T22 transformation is helping.
Apr 21 2021 6:50AM
Better customer engagement requires a new mindset
Exploring the new phase of digital marketing.
Mar 8 2021 1:15PM
Kogan fined $310,800 for marketing spam
Made recipients set up an account in order to unsubscribe.
Jan 20 2021 6:55AM
Woolworths pays record $1m fine for spamming customers
Sent 5 million emails despite unsubscribe attempts.
Jul 2 2020 6:49AM
Dan Murphy's looks to Netflix, Spotify for algorithm advice
Launches new Discovery Engine.
Dec 9 2019 1:52PM
NBN Co looks to retain customers and grow their "lifetime value"
Establishes a presence across seven Salesforce clouds.
Nov 21 2019 7:04AM
Domino's trials neural network to tailor pizza deals
Australian operation reveals test of nascent cloud service.
Aug 21 2019 6:59AM
Telstra rejigs how it markets products built by Agile teams
Confronts how to market constantly iterating products.
Aug 8 2019 6:50AM
NBN fixed wireless issues should be disclosed upfront, says ACCC
Marketing changes finally revealed.
Nov 21 2018 4:12PM
Merch wars: why free socks are walking all over t-shirts
They're cheaper, lend themselves to great puns and save your prospects from buying their own.
Oct 26 2018 9:49AM
Adobe buys Marketo for $6.5 billion
Bulks up cloud-based digital marketing business.
Sep 21 2018 11:53AM
Nine, eBay Australia try to onboard more identity data
Building composite pictures of customers and their intent.
Sep 11 2018 6:55AM
iiNet, Internode to compensate 11,000 users for slow NBN
Latest ISPs to offer remedies.
Mar 20 2018 12:28PM
